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With roughly 3 out of 4 Danish companies producing online content, audiences are being bombarded with more newsletters, blog posts,articles, infographics and videos than ever before. Social feeds are turning into competitive battlegrounds where companies are not just competing with each other, but also with updates from users’ personal friends and contacts. So how does one cut through the clutter and capture shrinking attention spans?
Standing out in today’s crowded online space hinges on the ability to connect and engage with your audience on a personal level; ushering in a new breed of content marketing that enriches online content experiences with interactivity.