Thanks to all speakers and attendees!
This is event was a great experience and we want to thank all of you who attended. Most of you also gave us a great response to the setting, topics and speakers. We expect to be back! Please watch creuna.dk for more concepts, inspiration and insights on Winning in the Age of the Customer.
Overview & Purpose
Today, companies operate in ‘The age of the customer‘, a market characterized by 2 paramount tendencies:
- Digital technologies affect all communication, value creation and all transactions
- Customers know everything, evaluate everything and demand communication, products and services tailored for their individual needs
This places entirely new demands on businesses’ customer insights, technologies and agility in marketing, sales, customer services and business development.
Join us for a mini-conference on approaches and strategies for the age of the customer. You will meet experienced and passionate digital business developers, marketers and analysts, each presenting their best answer to the question: How can a business win in the age of the customer?
TARGET AUDIENCES
Digitally invested decision makers within business strategy, marketing, sales and customer services. Targeting all businesses either "born digital" or "growing digital" - experienced or just begun.
TIME & PLACE
The event is part of the Internet Week Denmark Festival and will take place on Wednesday 11. May 10:15 - 14:00 in the Main Conference Room at Dokk1 in Aarhus.
PRELIMINARY PROGRAM
- 10:15 WELCOME
- MARKETING in the age of the customer
- Arun Prabhu, Global Category Director & Oliver Repenning, Senior Manager, Digital Development & Innovation, Arla
Shortening time-to-market with customer-driven innovation and online focus groups - SELLING in the age of the customer
- Lars Elkjær Andersen, Director of eCommerce, Vestas Wind Systems
Expanding a global B2B business model with eCommerce - Anders Sahl Hansen, Digital Strategy Adviser, Sputnik 5 by Innovation Lab
Conversational Commerce: Promote loyalty by selling your products seamlessly to customers in their favorite chat application - 11:45 -12:10 BREAK
- BUSINESS DEVELOPMENT in the age of the customer
- Mathis Dahlqvist, Senior Project Manager, Global Research & Technology, Grundfos:
Radical innovations for long-term growth: How small, single-objective teams are best at customer-intimacy and co-creation - Kristoffer Okkels, Business Development Director in Creuna:
Combining customer value with sound strategic development - Kim Svendsen, Director, Stibo Accelerator:
Utilizing the unbiased creativity of future buyers to fuel business innovation - 13:30 PANEL DISCUSSION
Use Sli.do to post your questions and views during the sessions and join our facilitated panel discussion including your points.